{"id":960,"date":"2012-05-24T15:12:00","date_gmt":"2012-05-24T15:12:00","guid":{"rendered":"http:\/\/staging.grindeks.eu\/?p=960"},"modified":"2022-06-28T15:26:09","modified_gmt":"2022-06-28T15:26:09","slug":"grindeks-tirgo-zales-konkurejot-ar-turkiem","status":"publish","type":"post","link":"https:\/\/grindeks.com\/lv\/grindeks-tirgo-zales-konkurejot-ar-turkiem\/","title":{"rendered":"Grindeks tirgo z\u0101les, konkur\u0113jot ar turkiem"},"content":{"rendered":"\n<p>Z\u0101\u013cu ra\u017eot\u0101ja Grindeks p\u0101rst\u0101vniec\u012bba Azerbaid\u017e\u0101n\u0101 akt\u012bvu darb\u012bbu s\u0101ka 2007. gad\u0101, tom\u0113r jau pirms tam tika atrasta lieltirgotava, sl\u0113gti sadarb\u012bbas l\u012bgumi un tika v\u0113l\u0101k nodibin\u0101ta p\u0101rst\u0101vniec\u012bba. Grindeks m\u0101rketinga strukt\u016bras vad\u012bt\u0101ja Linda Liti\u0146a st\u0101sta \u2013 p\u0113c p\u0101rst\u0101vniec\u012bbas nodibin\u0101\u0161anas uz\u0146\u0113mums papla\u0161in\u0101ja produktu kl\u0101stu, un \u0161aj\u0101 laik\u0101 apieaugusi pre\u010du p\u0101rdo\u0161ana par 54%.<\/p>\n\n\n\n<p>Azerbaid\u017e\u0101n\u0101 farmaceitisk\u0101 ra\u017eo\u0161ana nav att\u012bst\u012bta vai ir \u013coti niec\u012bga, bet b\u016btisks \u012bpatsvars \u0161aj\u0101 tirg\u016b ir Turcijas uz\u0146\u0113mumiem, kas ar\u012b sponsor\u0113 m\u0101rketinga komp\u0101niju aktivit\u0101tes.<\/p>\n\n\n\n<p>Grindeks darbo\u0161an\u0101s laik\u0101 Azerbaid\u017e\u0101n\u0101 notiku\u0161as vair\u0101kas p\u0101rmai\u0146as farm\u0101cijas nozar\u0113. T\u0101 gadu netika re\u0123istr\u0113tas jaunas z\u0101les.<\/p>\n\n\n\n<p>No vienas puses, tas atviegloja konkurenci, bet, no otras,&nbsp;\u2013 ierobe\u017eoja z\u0101\u013cu ra\u017eot\u0101ju att\u012bst\u012bbu.<\/p>\n\n\n\n<p>T\u0101pat bijis aizliegums reklam\u0113t visa veida medikamentus, tai skait\u0101 bezrecep\u0161u.<\/p>\n\n\n\n<p>Lai gan v\u0113l\u0101k liegumu atc\u0113la, tas jau bija b\u016btiski ietekm\u0113jis piepras\u012bjumu&nbsp;\u2013 pa\u0161laik tirg\u016b domin\u0113 recep\u0161u medikamenti, jo cilv\u0113ki nav iepaz\u012bstin\u0101ti ar bezrecep\u0161u z\u0101\u013cu segmentu.<\/p>\n\n\n\n<p>Avots: Grindeks tirgo z\u0101les, konkur\u0113jot ar turkiem, Diena<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"835\" height=\"1024\" src=\"http:\/\/grindeks.com\/wp-content\/uploads\/2022\/06\/grindeks_tirgo_zles_konkurjot_ar_turkiem._diena._24.05.2012-1114x1366-1-835x1024.jpg\" alt=\"\" class=\"wp-image-961\" title=\"\" srcset=\"https:\/\/grindeks.com\/wp-content\/uploads\/2022\/06\/grindeks_tirgo_zles_konkurjot_ar_turkiem._diena._24.05.2012-1114x1366-1-835x1024.jpg 835w, https:\/\/grindeks.com\/wp-content\/uploads\/2022\/06\/grindeks_tirgo_zles_konkurjot_ar_turkiem._diena._24.05.2012-1114x1366-1-245x300.jpg 245w, https:\/\/grindeks.com\/wp-content\/uploads\/2022\/06\/grindeks_tirgo_zles_konkurjot_ar_turkiem._diena._24.05.2012-1114x1366-1-768x942.jpg 768w, https:\/\/grindeks.com\/wp-content\/uploads\/2022\/06\/grindeks_tirgo_zles_konkurjot_ar_turkiem._diena._24.05.2012-1114x1366-1-480x589.jpg 480w, https:\/\/grindeks.com\/wp-content\/uploads\/2022\/06\/grindeks_tirgo_zles_konkurjot_ar_turkiem._diena._24.05.2012-1114x1366-1-640x785.jpg 640w, https:\/\/grindeks.com\/wp-content\/uploads\/2022\/06\/grindeks_tirgo_zles_konkurjot_ar_turkiem._diena._24.05.2012-1114x1366-1-720x883.jpg 720w, https:\/\/grindeks.com\/wp-content\/uploads\/2022\/06\/grindeks_tirgo_zles_konkurjot_ar_turkiem._diena._24.05.2012-1114x1366-1-960x1177.jpg 960w, https:\/\/grindeks.com\/wp-content\/uploads\/2022\/06\/grindeks_tirgo_zles_konkurjot_ar_turkiem._diena._24.05.2012-1114x1366-1.jpg 1114w\" sizes=\"(max-width: 835px) 100vw, 835px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Z\u0101\u013cu ra\u017eot\u0101ja Grindeks p\u0101rst\u0101vniec\u012bba Azerbaid\u017e\u0101n\u0101 akt\u012bvu darb\u012bbu s\u0101ka 2007. gad\u0101, tom\u0113r jau pirms tam tika atrasta lieltirgotava, sl\u0113gti sadarb\u012bbas l\u012bgumi un tika v\u0113l\u0101k nodibin\u0101ta p\u0101rst\u0101vniec\u012bba&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":6601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jaunums"],"acf":[],"_links":{"self":[{"href":"https:\/\/grindeks.com\/lv\/wp-json\/wp\/v2\/posts\/960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grindeks.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grindeks.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grindeks.com\/lv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/grindeks.com\/lv\/wp-json\/wp\/v2\/comments?post=960"}],"version-history":[{"count":0,"href":"https:\/\/grindeks.com\/lv\/wp-json\/wp\/v2\/posts\/960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grindeks.com\/lv\/wp-json\/wp\/v2\/media\/6601"}],"wp:attachment":[{"href":"https:\/\/grindeks.com\/lv\/wp-json\/wp\/v2\/media?parent=960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grindeks.com\/lv\/wp-json\/wp\/v2\/categories?post=960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grindeks.com\/lv\/wp-json\/wp\/v2\/tags?post=960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}